FMP Blog post 1: The project

For my Final Major Project (FMP), I had chosen to do a project for a IT company called the IT Marketing Agency (ITMA) which was to do an advertisement based on superheroes. It was dubbed as The Superheroes of Marketing.

The idea

The company wanted an advertisement for their company to help them get their name out across the UK. This was to include five superhero powers that would affect the IT marketing world in helping to boost individual IT companies.
I had co-operated with one of their members to ask if it was fine to focus on two of the superpowers as, most importantly, it would concentrate more on the concept designs and the actual production.
Out of the five, I chose to do Super Strength and Power of Flight as I felt that these two represented the ITMA the most.
Below are what the ITMA had described the superpowers and defined as to what they do for the IT marketing world.

Super Strength

"Focus on the power of content marketing through a mutli channel approach and also work in how we work with companies to focus on ensuring sales and marketing alignment to create the strength to overcome the challenges."

My definition of this was that it was a super strong man called the ITMA Man would have the strength to help out IT marketing companies in sales and marketing by creating the strength to overcome all the challenges that they would face without their help. The ITMA Man would activate something called the channel powers which include the use of social media (like Facebook and Twitter), tablets, phones, computers and posters, meaning a multitude of ways to contact other IT marketing companies.

Power of Flight 

"This will focus on how to execute brilliantly with social and outbound marketing included tips to split test and ensure the marketing message reaches the destination without hindrance."

My definition was to create a slender woman called the ITMA Girl who would fly around at lightning fast speeds to help make sure the marketing message reaches those who need it without any problems at all. She would also carry split tests for the companies in helping choose the right tactic for that company to use in helping them.