Friday, 5 June 2015

Feedback from the Final Major Project

Feedback from the Final Major Project
In this report, I am going to evaluate from the feedback I have received from my Final Major Project using the results received from a questionnaire I designed, specifically to peel away areas I could improve on, and note areas I am already proficient in.


I had made the questionnaire at least nine questions long, and adding a tenth question for fun, making it interesting. My first question I had asked was if the advert was appropriately timed for an animation. When doing this project, I had to ask my clients at the ITMA if it was okay to manipulate the script around to fit an advertisement. They allowed me to do so, and after timing both takes (original and edited scripts), I then found that one was two minutes long and one was about a minute long. I knew I had to create an advert at least a minute long otherwise it would lost interest in the audiences. On a scale of 1 to 10 (1 being short and 10 being long), most answered 5.
The next question I asked was if there were any jerky movements in the animation. Personally, I find it useful for someone else to look at whatever animation I make, so they can pick up on any movements that looked out of place or jerk. Thankfully, they all answered no to the question.
My next question I asked was if the characters I made in the animation looked good. Whilst making this animation, I did ask myself a few times if my characters looked good or not when producing the animation in flash, compared to the concept designs I made of them when pitching to my group. Sometimes when creating a character in flash based off of a concept design of a character, I always feel afraid to think if they look different (like if the heads are bigger or smaller than the original). When receiving the feedback, it was all-positive with most circling 7 and a few answering higher than that.
My next question was to ask if the animation looked rough or smooth. I wanted to create an animation that flowed nicely, with no flaws, and moved nicely. When making the animation, I had incorporated some principles of animation like arcs, secondary motion, follow through, squash and stretch, anticipation, eases, and appeal. My feedback I received was mostly 8, meaning that it was smooth.
I wanted to know how well my animation was paced for the advert, like if the movements were too fast or too slow, and so asked this question. When creating an animation, it is important to keep the speeds of it constant with the original, as adding in too many different types of speeds would create a mess. From the feedback, most answered just right, whereas one was answered a little bit fast.
When looking at the brief for my advert, I had trouble understanding some IT terms to do with IT marketing, but researched upon this. I relayed it into a brief storyboard and after receiving the script, I felt that there was some understanding of the story, but I wanted to know further if the IT Marketing Agency’s (ITMA) message was clear to everyone in co-operation with the animation that portrayed it. The feedback mostly circled yes; one was circled as no. The person did tell me why they put no as they didn’t know too much about IT marketing; thankfully this advert is aimed at IT marketing companies.
I had hired voice actors to do the voices in the animation and wanted feedback on their behalf mostly. Two of my voice actors both made it comical, in my opinion, whereas one was less confident in voice acting and the other was myself doing the voices for my animatic, which was then copied over to the animation. Most of the feedback circled that the voice acting was a little funny, and some commented that it was okay.
I had struggled to find soundtrack for my animation to fit in from royalty free websites. I then managed to find some hidden soundtrack from a game called “MDK” in which one of them was a slight mockery of James Bond. Listening to this, I found it to be quite comical and fitting as it had an orchestra in it, fitting in with super heroic themes. The feedback received from this all agreed that it fit in well with the animation.
Finally, question 9 asked people to give a comment on what they thought was good or bad about the animation and what could be improved for next time. Some of the feedback was very constructive from other animators as they could pick up areas for me to improve on next time, and other feedback was from non-animators talked about the soundtrack being too loud. The feedback talked about how the animation was done well and that it portrayed the message out nicely. Most commented on how the soundtrack put in the animation was too loud and that the voices were hard to hear sometimes, and that a way to improve this is to alter sounds in each area to make sure that the soundtrack can still be heard, but the voices needed to be much clearer than that. Thankfully, the animation quality that I had made was at a standard that a lot of people seemed to enjoy, both animators and non-animators. 

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